Fractional Chief Product Officer | Creative Strategist

With 20+ years of industry expertise, I help manufacturers and retailers build "must-have" products. From initial concept and art licensing to global sourcing and private label expansion, I provide the senior-level oversight brands need to grow without the overhead of a full-time executive.

I am an executive leader who specializes in the Commercialization of Creativity. I bridge the gap between high-level artistic vision and the complex operational backends required to scale in today’s retail landscape.

Currently, I serve as the Fractional CPO and Creative Lead for a portfolio of design-forward brands, where I architect Go-To-Market strategies that prioritize "Anti-Fast Fashion" values and high-margin scalability.

The Fractional Leadership Model

• Go-To-Market (GTM) Orchestration: I lead the end-to-end execution of brand launches, balancing high-volume wholesale (Home Goods, Faire Wholesale) with premium, curated marketplaces (Nordstrom, Target+, Minted) to maximize brand equity and cash flow.
• Strategic Category Expansion: I identify and execute "white space" opportunities within legacy industries—such as the $12B dorm market—transforming basic assortments into sophisticated, pattern-heavy lifestyle ecosystems.
• Agile Supply Chain Architecture: I design "Blank-to-Finish" models that pair international artisanal manufacturing with tech-enabled domestic 3PL finishing. This model effectively eliminates inventory debt while enabling mass personalization.
• Revenue Optimization: By integrating custom embroidery and bespoke finishing into core lines, I drive higher Average Order Value (AOV) and deeper customer loyalty through the "Identity Economy."

Active Portfolio Highlights

Loom & Cloth | Fractional CPO & Creative Lead
Architecting a "Slow Home" textile brand focused on anti-fast fashion and direct-from-factory provenance. I manage the bridge between artisanal production in India and domestic quick-ship fulfillment.

Dorm Pop | Fractional CPO & Creative Lead
Disrupting the $12B dorm industry by replacing "basic" aesthetics with sophisticated color theory and pattern-forward apparel, spa wraps, and loungewear.

The "Executive Takeaway"

I provide C-suite strategy for brands that need to move fast without losing their soul. Whether I am architecting a new category for a global retailer or leading a niche artisanal brand to market, my focus remains the same: Building sustainable, high-margin product systems that resonate with the modern consumer.